THE LATEST FROM LET'S BE FRANK...SKINCARE
Tips on skincare and the world of menopause, as well as conversations we believe we need to be having around ageing.
Hyaluronic Acid Explained: How It Hydrates at Every Molecular Size
If skincare ingredients had a popularity contest, hyaluronic acid would win in a landslide. It's on the label of practically every serum, moisturizer, and "glow-boosting" product on the market. But...
Exfoliation Overload: Signs You're Damaging Your Skin Barrier
Let's be frank: exfoliation has a bit of a reputation problem. Somewhere between glowing-skin TikToks and "get rid of dead skin cells FOREVER" marketing claims, we collectively decided that if...
Is "Fragrance-Free" Actually Fragrance-Free? Here's the Catch
Let's be frank (see what we did there?): the words "fragrance-free" printed on a bottle feel like a promise. A promise of purity. A promise that your sensitive skin, your...
pH Balance and Your Skin: Why It Matters More Than You Think
Let's be frank: most of us have never once thought about our skin's pH. We think about breakouts, dryness, redness, that weird patch on our chin that won't quit —...
Do You Really Need a 10-Step Skincare Routine?
Let's be frank: somewhere along the way, skincare stopped being about your skin and started being about your shelf space. Double cleanse. Essence. Serum (x3). Ampoule. Eye cream. Moisturiser. Face...
Clean Beauty vs. Green Beauty vs. Natural Beauty: What's the Difference?
Walk into any beauty aisle — or scroll through any skincare brand's Instagram — and you'll be hit with a wall of buzzwords. Clean. Green. Natural. Non-toxic. Eco-friendly. Organic. They're...
10 Skincare Myths We're Debunking (No Fluff, Just Facts)
Let's be frank — the skincare industry has fed you a lot of nonsense over the years. Glossy ads, "dermatologist-approved" stickers, and a thousand conflicting TikTok tutorials have turned basic...
The Truth About "Natural" Skincare: What the Label Actually Means
The Truth About "Natural" Skincare: What the Label Actually Means Let's be frank (yes, we went there): the word "natural" on a skincare label means almost nothing. Not because natural...